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SEO
A WEBSITE WITHOUT SEO IS LIKE A CAR WITH NO GAS

Search Engine Optimization, or SEO, is the process of getting a website to become more easily visible to googles “natural” or un-paid (“organic”) search results.

We all know the higher a page ranks in a search result and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may also target different kinds of search results, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategist, we use SEO to consider how search engines algorithms work, what people are searching for, what the actual search terms or keywords people are typing into search engines and which search engines are preferred by their targeted audience.

seo-periodic-table

Search Engine Optimizing a website properly involves editing its text and image content using HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines like the “big 3″, Google, Yahoo and Bing.

 

SEO STRATEGIES FALL UNDER TWO PRACTICES:

On Site SEO Services
  • Keyword analysis
  • Title Optimization
  • Keyword Rich URLs
  • Meta Tag Optimization
  • SEO Content Creation
  • Inter Linking Structure
  • Directory Structure
  • Domain Research/Buying
Off Site SEO Services
  • Link Building
  • Link Baiting
  • Press Releases
  • Authority Directory Inclusions
  • Profile Creations
  • Content Writing
  • Social Media
  • Video Optimization

HERE ARE SOME SEO “FAQS” TO HELP YOU BETTER UNDERSTAND THE PROCESS AND VALUE OF SEARCH ENGINE OPTIMIZATION

Why search engine optimization should begin with the website’s design?
Some SEO requirements call for compromises on the website’s structure and building, like templates and CMS system choice, thus, it is easier to establish this from the beginning.

 

What is duplicate content?
Equal or similar copies are duplicates. Every page is scanned by search engines to confirm the content in it is relevant and unique, if one page is equal to another in many aspects, one of them is discarded.

 

What do search engines do to duplicate content?
Search engines strive to simplify their clients lives, so, they choose one version of each content to list it under their results for that search, the rest is discarded.

 

Why care for link building?
Links are points in popularity. The more points, the higher you get, the higher you get, the more you are viewed and visited, the more you are viewed and visited, the more you sell.

 

What links are good links?
Good links are relevant links. Relevant in relation to how much they complement your products and services and in relation to their status on search engines.

 

How is search engine optimization a strategic move?
SEO guides you in marketing your website and deciding what quality content works for you. It knows how to effectively present you in the virtual world, how to connect you productively and where to get you valuable links.

 

 

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