SMO
YOU ARE WHAT YOU SHARE

SMO

SOCIAL MEDIA OPTIMIZATION

Abbreviated as SMO, social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets (Facebook, Twitter, Google+, Pinterest, etc.) and communities to generate viral publicity.

SMO - Social Media Optimization

Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites.

SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.

Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance.

Good SMO will drive traffic from both direct social site referrals and from search engines.

7 Steps To Improve Your SMO

  • Reputation – build your reputation as a reliable qualified source
  • Engagement – encourage more engagement, sharing & reciprocate
  • Authority – become a notable authority in your field of expertise
  • Leadership – harness originality & creativity, be a “Thought Leader”
  • Social – be social, find and engage sociable experts in your field
  • Media – know your social media platforms to maximize influence
  • Optimization – improve technical aspects to increase optimization

These seven steps provide a good benchmark against which you can assess and plan your current SMO activity.

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