Search Engine Optimization, or SEO, is the process of getting a website to become more easily visible to googles “natural” or un-paid (“organic”) search results.
We all know the higher a page ranks in a search result and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may also target different kinds of search results, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategist, we use SEO to consider how search engines algorithms work, what people are searching for, what the actual search terms or keywords people are typing into search engines and which search engines are preferred by their targeted audience.
Search Engine Optimizing a website properly involves editing its text and image content using HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines like the “big 3”, Google, Yahoo and Bing.
SEO STRATEGIES FALL UNDER TWO PRACTICES:
- Keyword analysis
- Title Optimization
- Keyword Rich URLs
- Meta Tag Optimization
- SEO Content Creation
- Inter Linking Structure
- Directory Structure
- Domain Research/Buying
- Link Building
- Link Baiting
- Press Releases
- Authority Directory Inclusions
- Profile Creations
- Content Writing
- Social Media
- Video Optimization
HERE ARE SOME SEO “FAQS” TO HELP YOU BETTER UNDERSTAND THE PROCESS AND VALUE OF SEARCH ENGINE OPTIMIZATION